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Jokechella 7 Ultimate Comedy Festival logo in pink, blue, and black on white

Details

Creative Direction

Directed a festival identity system that could move between digital promotion, venue materials, stage presence, and merch without losing the event's loud, playful comedy-festival energy. Worked with partner vendors to facilitate a great festival experience and collaborated with a contracted graphic designer to develop the event logo and core look and feel.

Festival Marketing

Built an integrated marketing campaign that contributed to the festival sell-out, keeping the promotional language and visual presentation cohesive from first announcement through showtime.

Provided design direction for the festival poster system, shaping how the multi-day lineup, sponsor marks, and ticket information should work within the bright beach-party identity.

Jokechella 7 print poster with schedule, sponsors, and ticket information
Print poster with schedule and sponsor lockups.

Merchandising

Designed the merchandise using the event logo developed by the contracted graphic designer, extending the Jokechella 7 look into sellable festival goods and on-site materials so the event felt complete beyond the stage lineup.

Jokechella 7 event photo
Merchandise in use at the festival.
Jokechella 7 branded blue and white beach ball mockup
Branded beach ball merch.
Jokechella 7 white tank top production specs with blue and pink logo placement
Tank top merch production specs.

Social Media

Provided design direction for static social assets and personally directed, filmed, and edited the videos and reels, using motion and festival branding to keep the lineup, merch, and event energy visible in-feed.

Reels

Outcome

Helped the sold-out three-day festival feel cohesive from first impression through the in-room experience while accruing over $25k in revenue.