Melly Leaves Dainty Jewelry

Brand Identity

Created a delicate, handmade identity for a dainty jewelry line built around beaded pieces, soft floral artwork, and a boutique-ready presentation.

Relief Artwork

Orange and pink floral relief print artwork used in the Melly Leaves Dainty Jewelry identity — Relief artwork by Kick Holland.

The branding features floral designs created in collaboration with a print relief artist, who carved the motifs that appear prominently throughout the identity.

Photography Direction

Directed product photography to show the jewelry as delicate, wearable, and handmade, with close-up styling that highlights beadwork, texture, color, and scale.

Burnt orange daisy bracelet styled on a wrist with black sleeve — Burnt orange daisy bracelet.

Periwinkle blue and white bracelet set styled in sunlight — Periwinkle bracelet set.

Classic sparkly black, white, and gold bracelet set styled on a wrist — Classic sparkly bracelet set.

Materials

The product line uses high-quality glass, stone, and metal beads, fade-resistant sterling silver findings, and durable, thermally treated beading wire.

Availability

Available in San Francisco boutiques.